About Course
The Google Ads Fundamentals course takes you from the Google Ads basics to advanced concepts. Understand how to conduct different Google Ads campaign experiments using various Google Ads tools. Learn how to distinguish between opportunities available for organic & paid listings. By the end of the course, you will learn how to drive more sales for your business using the Google Ads platform.
What you will learn
1. Adwords
2. Keywords and match types
3. Search ads and ad extensions
4. Display targetting
5. Campaign types and settings
6. Advertising metrics
7. Bidding and bid modifiers
8. Quality score